This article is based on a blog post that Michael "damijin" Gribbin wrote for us in The market has changed a lot since then, but the basic principles are still relevant. Michael is a successful indie game developer who's currently working on mobile games. For tips on monetizing mobile games, view our article on that. Making money off a web game is quite doable if you put your mind to it.

With a Flash game, there are clear, established ways to make money , and for certain kinds of games, you can generate more revenue than going through a mobile App Store. The amount you get from your game can be measured either in CPM how much you get for every views of the ad or in CPC how much you get from a clickthrough.

CPM varies depending on the quality of the ad, which in turn is dictated by the quality and size of the audience. It's more common for games than CPC. CPMStar is one of the major players in the world of in-game advertising. CPMStar is an invite only network, so while its reach is a little smaller, its rates are better than the norm. Their CPMs are decent because of the relatively high quality of the games on the site and the focused, gamer-centric audience.

Sponsors are game portals who purchase exclusive rights to market and distribute your game on their site and other portals. How do they make it back? Through attracting players back to their portal, which drives in ad revenue for them. Sponsorships vary widely in payment styles and terms. Generally speaking, they fall into one of 3 categories. For higher end sponsors such as Armor Games, it's still possible to receive a couple thousand. This all depends on your ability to negotiate, your prior portfolio, the terms, the sponsor, and of course, the quality and potential of the game.

Put the two together, and you get a model where you get some upfront payment and payment upon reaching certain milestones. In the very best circumstances, a well-performing game may receive an offer to port the game over to iOS. FGL is essentially an eBay for sponsored games. My advice is this: Think it through and go with your gut instinct. The second way to snag a sponsorship is through contacts and people you know.

Building a reputation for making great, well-performing games will land you in this spot over time.

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Not all sponsors allow for non-exclusive licensing, but the better ones do. The idea behind non-exclusive licensing is that you can sell a version of your game to a specific website, such as AddictingGames. Check out Pyro II on Kongregate Versus the one for AddictingGames Damijin's primary sponsor was Kongregate, and they paid him for his game, so why would they let him do this with a direct competitor like AddictingGames?

Here's what he had to say. The reason is that some portals like AddictingGames in particular will NEVER under any circumstances show your game on their site UNLESS it is branded with their logos. That means AddictingGames will either have your game wearing their logos, or they will just not show it at all.

Kongregate knows this, and they know that they will not benefit from AddictingGames in any way because of that policy. Non-exclusive licenses have been my second largest form on income behind sponsorships. Many more Stencyl games have received sponsorships or found overall success than listed here. Stencyl is the easiest way to create games for mobile, web and desktop without code.

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If you're seeking help for your game, please ask a question on the forums. AlexSmith14 I agree with the author. My brother makes money with playing.

He plays as different online games such as Dota, Gold Farm, spinslot. He want become a game tester.

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But it's hard to sell it these days.. There are exceptions though. I got this game for approx dollars unbelievable isn't it? Goldenmoon Pls can anyone tell me how to add CPMstar ads to my game?

Jatsie Come and join me in Market Glory - I make real money with this online strategy game: Isn't there some way to sell the game directly to the user, say a certain fixed price per user?

I thought that was what places like the Chrome store were for. The sort of revenue from ads or sponsorships that you mentioned seems ridiculously low for the months of effort that goes into creating a quality game.

Please, could you provide me with useful information about where I should add mochi ads the best placements and how many? I mean, they only supply me with advertisemnts and the rest of the things I must do myself or it will be on their website and bring me some money?

Please, maybe somebody have a "step by step instruction" or video? Or firstly I should upload it on mochi and after that I can use a Kongregate portal in order to publish it there? And is mochi only for in-game ads? If I sold my IP to Company A, Company A has the right to edit more levels or change the music of my game and I couldn't do anything right?

Example, Megaman is an IP. If Capcom sold Megaman to EA, then EA could do anything it wanted to with the series, and if Capcom didn't like what EA was doing, Capcom couldn't do anything about it. So protecting your IP means, when you put your work into something, unless it was a one shot with no further use for any of the content, be careful with the deals you make, as you could stand to lose the work in return for the cash. Submit Comment Please keep your comments civil and do not spam.

Making Money From Your Games

Thanks for your cooperation! Company Press News Contact Us Legal. Creating a Behavior Attributes Game Attributes Attribute Types Events Our Behaviors. Advanced Topics Custom Blocks Effects Shaders Blending Modes Image API Tile API.

Mobile Games II Joystick Backgrounding an App Optimizing Performance Marketing your Game. Android Getting Started Android Ads Android Purchases Google Play Games Publishing to Google Play Debugging.

Balls in Space Michael Gribbin.