This is mostly due to its pioneering agency business model and high profit margins compared to other peers in the OTA industry. Don't miss the next report. Receive e-mail alerts for new research on PCLN.

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How does Priceline make money? | Yahoo Answers

The company aids these users in their travel search and helps them gain access to booking availability and details of airlines, hotels, cruises, and car rental packages on a single platform. Bookings are made by users under the traditional price-disclosed model or via the opaque pricing model.

In the traditional price-disclosed model, the company earns a commission on every transaction made on its website.

How to use Priceline to Save Money on Rental Cars - Frugal Mouse

In the opaque pricing model, Priceline earns the difference between the price a customer is willing to pay—expressed by bidding—and the price charged by the travel service provider. Apart from the traditional revenue streams, Priceline also sells space for suppliers of travel products and services to advertise their websites, which also leads to robust revenues for the company.

Understanding Priceline's Business Model - Market Realist

This is a more profitable business model, as it requires a lower level of investment and lower costs for the company. Priceline competes with major online travel companies like Expedia EXPE , Ctrip CTRP , Travelzoo TZOO , MakeMyTrip MMYT , and TripAdvisor TRIP.

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Priceline Case Study | Managing the Digital Enterprise

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